Culture/Generation

Even more from Rian Hughes’ Cult-ure:

The culture gap was generational.

It described the difference between an older population with more traditional values and a younger generation whose new ideas came not primarily from the family or church environment, but from the vibrant, seductive – some may say dangerous – ‘new media’ environment.

The new media of the 50s, 60s was not the internet, but music, television, film, magazines and comics… The ‘new media’ meant that for the first time culture was not primarily being passed vertically, from parents to children, but horizontally.

Peer-to-peer.

As the world becomes more connected, cultural isolation is becoming rarer – and ever harder to enforce. ‘Traditional’ and ‘modern’ cultures, like different generations, are now rubbing shoulders more closely than ever before.

Certain memes that are acceptable in one context will be suspect or even offensive in another: democracy, free speech, religion, race, the role of women, homosexuality, bacon… The Generation Gap has become the Culture Gap.

We Are Always Drawing Maps

More Rian Hughes, from Cult-ure:

You could write the most informative review possible of a new record, but being made of words, that review will still not come close to the experience of actually listening to the song… This is another type of format conversion, of media remapping – a description in one media of something from another. A description, however accurate, is always a step removed, a reinterpretation of the thing itself.

Strangely, though, the description itself, now possessed of existence in the real world, has its own unique qualities and, though nothing like the musical experience it describes, is still a thing in its own right.

Again, the map becomes territory.

And due to this, can be mapped itself – it would be possible to have an article describing the history of the music review – a review of reviews. Or a book that detailed the history of mapmaking – a map of maps.

Introducing The Memetic Footprint As A Concept

Today, when all ideas, whatever their worth, are freely available on the Internet, we ourselves have to be very savvy about weighing up divergent opinions, about which sources we trust and what who we choose to believe. Because the world is now so interconnected we have a situation where a YouTube video made in the Middle East can inspire someone across the other side of the world to stab their MP. Ideas, good, bad and indifferent, can travel further and faster than ever before. To a greater or lesser degree, we all need to be aware of our own “memetic footprint”; as well as developing the tools to deal with other’s ideas, we have to also take responsibility for the ideas we ourselves pump out. That goes double for designers and writers! As I say on the back of the book, “In the new democracy of ideas, cultural power is devolving to the creative individual. Soon, we will all have the means to create. We just have to decide whether it be art or bombs”.

- Rian Hughes, designer and writer of Cult-Ure, the book he references above and which I am eagerly awaiting to have delivered by Amazon as you read these very words.